Macmillan Education - Unique
A mid-secondary ELT course for Macmillan. On-location dramas and short-form social videos deliver functional language in the contexts learners actually meet.
- Client:
- Macmillan Education
- Sector:
- Educational publishing / English Language Teaching
- Relationship:
- 7 years
The Project
Unique is a secondary English Language Teaching (ELT) course designed to provide flexible, inclusive, and student-centred learning experiences.
The Brief
To create three different types of videos: Dramas to model real-world conversations, TikTok Videos to give students quick and easy tips on their speaking and writing, and Project Videos to provide a model for the projects students would work on in class.
The Results
Unique is a mid-secondary ELT course for Macmillan. Two video strands underpin the functional-language work: on-location dramas and short-form social-first pieces.
Drama
A series of short videos filmed on location in schools and houses around the UK. Each episode showcases key functional language, putting it in a clear and engaging context for secondary school learners.
Skills Expert
Part of 12 social media-style videos filmed for each level of a mid-secondary course. Each video showcases key phrases in a variety of relatable ways.
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